Bringing together brand, digital strategy, and creative to power growth.

Senior marketing leadership for hardware and technology companies that are launching, rebranding, or scaling up.

Planning a launch or rebrand? Let's talk

Brand and Positioning

Brand strategy, messaging, and communications for launches and rebrands.

Demand Generation

Lead generation and paid media strategy, with content that supports both.

Lifecycle and CRM

Lifecycle marketing and CRM architecture built for long sales cycles and high-value products.

Analytics and Measurement

Frameworks that show what's working, and what to do next.

Get your house in order

Most growth problems aren’t caused by a lack of ideas. They’re caused by the gaps between those ideas and when branding, advertising, communications, and analytics don't connect.

The ads might promise one thing, while the website delivers another, and no one on the team can say which channel is actually working.

Working Order connects those pieces. I embed with your team for six months or more to align brand, digital strategy, and creative around one plan, then help you build the systems that keep it running: lifecycle strategy, creative production, CRM architecture, paid media, and analytics that answer real questions to get you on track.

You work directly with me, not a junior team.

  • Hardware, tools, and complex-technology companies with long lifecycles, high-value products, and mixed sales channels (direct, retail, distribution). Typically founders, CEOs, and heads of growth preparing a launch, a rebrand, or a step up in scale.

  • Working Order is a marketing consultancy led by Zach Dunham, a marketing leader with 15 years in hardware and tech, from Kickstarter and a hardware startup he co-founded to leading global marketing at Shaper. When needed, we work with a seasoned team of designers, photographers, videographers and advertising experts to suit your project.

  • Every project begins by meeting you where you are: learning about your business, your team, and your customers.

    We diagnose first, then build. We start by finding where the customer journey leaks, from first ad to repeat purchase. Then we align brand and messaging; build up the CRM architecture and define the analytics to measure it. Finally, we run campaigns against a plan the whole team understands and input those learnings to the system.

  • Embedded engagements of 6 to 12 months for product launches, campaign support, and rebrand strategy. Limited availability, so early conversations are welcome.

Let’s talk

Tell us more about your company or campaign and we’ll get back to you as soon as possible. Prefer to send an email? Drop us a line at hello@aworkingorder.com